In the complex world of marketing, where accuracy and alignment are essential, Atlassian offers a comprehensive suite of tools designed to support teams at every stage of their activities
From defining customer targets to planning, executing and optimizing campaigns, the tools of Atlassian are designed to facilitate the work of marketing teams. Let's look at how different tools maximize their usefulness and how they integrate with each other:
Confluence for Customer Targeting
Customers are complex, more so than their demographics may reflect. Confluence becomes a valuable ally in creating comprehensive personas, allowing each team member to deeply understand the target audience. Clearly defining the target audience is the first step to effective marketing, and Confluence makes it more accessible and understandable.
Confluence to Stand Out in the Marketplace
From corporate vision to customer value, setting goals and strategies that enable the team to stand out is crucial. Confluence helps align everyone with the work that goes into achieving goals. This tool helps maintain clarity and consistency in the work being done, creating a solid foundation for differentiating yourself in the marketplace.
Trello for a Focused Strategy
Innovating requires a change of perspective during brainstorming sessions. Trello comes into play by helping run creative and distributed sessions, allowing the team to work together to come up with new ideas. Collaboration facilitated by Trello is critical to discovering and developing the next big marketing ideas.
Confluence for Effective Planning
Launching a successful campaign requires flawless organization. By using a marketing plan in Confluence, the team can focus on a unified and clear strategy to achieve goals. This tool helps create a clear roadmap and keeps the entire team focused on the path forward.
Jira Work Management for Sliding Campaign Management
From drafts to delivery, Jira Work Management offers a structured workflow to closely track progress. Now, teams can deliver content and campaigns on time while maintaining quality and consistency. Jira Work Management stands as an essential resource for tracking activities, ensuring that the team maintains high standards of execution. financial.
Atlas Weekly Digest and Jira Service Management for Simplified Updating and Effective Inquiries Management
Avoiding boring status meetings is possible with Atlas Weekly Digest, which provides clear updates on progress, issues and priorities. In addition, Jira Service Management provides a central portal to manage all marketing requests, keeping the team up-to-date without missing a beat.
At Mind-Mercatis, you will find experts who can support you in developing a strategy to scale your business, supporting your teams with a temporary management track to guide them through digital change and the adoption of new technologies.