HCL Unica
HCL's marketing automation platform for building audiences, orchestrating customer journeys, and coordinating campaigns across all channels.
Campaigns and Advanced Segmentation
With Unica Campaign, you can turn customer data into precise segments and multichannel campaigns. With Unica+’s AI agents, a brief becomes a campaign workflow ready for approval.
Omnichannel Customer Journey
Unica Journey designs customer journeys that respond to customer behavior and track them step by step: each message takes into account the customer’s profile, the timing, and the channel.
Personalized messages on every channel
Unica Deliver sends personalized emails, SMS messages, WhatsApp messages, and push notifications from a single platform, using rules that balance sales pressure and prevent overwhelming customers.
Real-time offers and decisions
Unica Interact selects the best offer as the customer interacts—whether on the website, in the app, or at the contact center—and turns every interaction into a cross-sell, up-sell, or loyalty opportunity.
Campaigns that yield more results with less work
More responses, fewer wasted leads
Every communication takes into account the customer's profile and timing: this leads to increased engagement, conversions, and loyalty, and the marketing budget is allocated where it truly delivers results.
Monitoring of campaigns, teams, and channels
With many campaigns, brands, teams, and channels, the rules and responsibilities remain clear, messages do not overlap, and every action is tracked.
Less manual work, more time for strategy
Automated workflows and campaigns reduce repetitive tasks, duplication, and errors: the team no longer has to compile lists and can focus on what drives results.
Customer data stays wherever you choose
Unica can be deployed in the cloud of your choice or on-premises, in your data center, with GDPR compliance guaranteed regardless of the deployment method.
Communicate Better, Not More
A marketing automation platform is only as good as the data that powers it. That’s why, with HCL Unica, we don’t stop at installation: we connect it to the systems you already have—from CRM to e-commerce, from the data warehouse to the contact center—drawing on the experience we’ve gained through years of integration projects.
And we can go even further. With HCL Discover+ , signs that users are having trouble on the site are automatically turned into recovery journeys. With HCL DX , websites and portals are customized based on campaigns. A single partner to build the experience, understand how customers perceive it, and deliver the right message.
Connected solutions
Digital Experience
Data integration design & implementation
