UX/UI Design

Enhance customer experience

We design innovative, engaging and personalized experiences that not only meet customers' needs but also exceed their expectations. Through an in-depth analysis of user behaviors and the use of advanced analytical data, we thoroughly understand the preferences and needs of the target audiencedesign intuitive and fluid interactions, ensuring maximum usability of company-customer touchpoints, with a conversion-oriented perspective.

We design a user interface geared to make every interaction with the company positive and memorable, helping to create a competitive advantage. Using an integrated, data-driven approach, we turn every touchpoint into an opportunity for growth and consolidation.

How we transform the customer experience

1. Analysis of the context and best practices

Understanding user needs and analyzing data to identify opportunities for improvement and channel user behavior patterns

2. Co-creation workshop

Implementation of workshops for co-creation and co-design of the different contact moments between the company and customers, to achieve business objectives and incorporate in-depth knowledge of company resources

3. Minimum Viable Experience (MVX) & Service Blueprint.

High-level prototyping of an MVX that concretizes the first core of the service that will be implemented. In parallel, design of the service blueprint, i.e., the representation of the organizational and technological aspects of the customer contact.

4. Development of the Interface

Why is UX/UI so important?

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Increased Customer Satisfaction

Excellent UX/UI design significantly improves the customer experience, increasing satisfaction and loyalty. Users will view the company's digital channel as a relatable and easy-to-use tool, prefer it to that of competitors, and develop attachment to the brand.

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Increased Conversions

By optimizing user paths, UX/UI design can eliminate the friction that can occur when navigating online channels, going on to increase conversions and sales.

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Competitive Advantage

Ecommerce experience

B2B Portals

Web & mobile app

From challenges to successes: the clients of Mind-Mercatis

From Server to Atlassian Cloud - The Case of Milestone

Italian game production company Milestone has chosen Mind-Mercatis for its migration to the Atlassian cloud.

ePrice's expansion of services thanks to Boomi

Learn how Italy's leading marketplace was able to expand its digital services thanks to Boomi's platform

The evolution of Pastificio Di Martino's digital ecosystem.

Learn how a leading Gragnano pasta maker proposed a new digital experience together with Mind-Mercatis

The evolution of IT process governance

Improve service and asset governance through the Atlassian suite and a new ITSM solution with Mind-Mercatis

The customer satisfaction survey of a luxury retailer

Learn about the customer satisfaction survey success story with Mind-Mercatis and a luxury retailer

Migrating to Atlassian Cloud - The choice of a tire manufacturing leader

Learn how migrating to the Atlassian Cloud was a winning strategic choice for a leader in tire manufacturing

Omnichannel Stock&Sellout: boosting sales through an integrated data approach

Find out how our client, a global leader in tire manufacturing and trading increased its sales through Boomi's platform

Integration Platform - IT Governance for Markas

Learn about Markas' case with Mind-Mercatis and how the integration platform for IT management was a success

Designing a new customer experience in the world of coffee

Learn how a major a leading coffee producer has evolved its approach to customer experience with Mind-Mercatis.

Retail information system: a new shopping experience for a luxury brand

Learn how PwC, a global leader in providing business services, partnered with Mind-Mercatis for a luxury Italian fashion brand.

Market-leading tools

The partner at the center of the project

We identify the best strategy to meet the challenges of digital transformation

We define the application architecture best suited to enable the best experiences

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