Objectives

What our clients are looking for 

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Understanding how to bridge gaps in user‘s experience, deepening knowledge on both active and potential touchpoints, for a business evolution defined by deep market knowledge.

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Identifying which factors are critical to the success of digital initiatives, processing available information and integrating new data acquisition tools for an optimal use of resources and ideas.

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Designing omnichannel experiences for customer’s different clusters, building a fluid and integrated digital presence that can provide dynamic and personalized contact to the target audience.

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Involving stakeholders in the innovation and co-creation process, as knowledge of the peculiarities of each business is the fundamental starting point in order to be able to define new experiences together

Our approach

Discover our winning methodology for improving your business

Analysis of both the context and the best practices

Identification of the most interesting players of the reference market  and selection of the most significant examples.

Co-creation workshop

Realization of workshops for the co-creation and  the co-design of the different moments of contact between the company and the customers.

Service blueprint

Design of the blueprint service that is the representation of the organizational and technological aspects of customer’s contact.

Minimum Viable Experience (MVX)

High-level prototyping of an MVX that concretizes the first core of the service that will be realized.

Prototype assessment

Prototype user test to collect feedback useful to enhance the strengths and to correct critical issues.

Industrialization of the prototype

Detail development of the prototype component in order to make it an integral part of the overall solution.

Experts in your digital transformation

We help companies evolve their relationship with their customers

Food Sector

"Our company needed a strategy to keep pace with the evolution of the market and the solution together with Mind-Mercatis was the redesign of the services offered to customers all that thanks to automations in order to extract data and communicate better!"

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Fashion Retail Sector

"We are a company that has been moving for a long time in the fashion sector, but we did not have such a deep knowledge of digital tools. With Mind-Mercatis we have integrated our e-commerce data with analysis and reporting tools, successfully redesigning our business growth strategy"

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Beauty and Cosmetics Sector

"For some time we have had  certain ideas to better digitize the experience of our customers, but understanding how to make our infrastructure flexible and how to implement our project has not been easy. We turned to Mind-Mercatis to ask for strategic and operational support.. Even today our collaboration continues with enthusiasm and lots of future projects”

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Manufacturing

"We are a young company that is always looking for innovative proposals. The digital team of Mind-Mercatis listened to our ideas and together we designed an internal platform to manage our business and make our growth scalable"

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